„Und wie fanden Sie es heute Abend?“ Eine empirische Analyse des Zuschauerurteils im Sprechtheater

Johanna Jobst and Sabine Boerner

ZögU - Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, 2014, vol. 37, issue 4, 253-270

Abstract: We investigate which factors contribute to a visitor’s overall evaluation of his visit to the theater. More precisely, the paper aims at answering the following questions: 1) What is the impact of primary service and servicescape on a visitor‘s overall evaluation of his or her visit to the theater? 2) What is the impact of a visitor’s personal response (i.e., cognitive, emotional, and conative response) on his or her overall evaluation of a visit to the theater? Building on a qualitative study, we report the results of a quantitative study of 2,795 visitors viewing 44 performances in 12 German-speaking theaters.

Date: 2014
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DOI: 10.5771/0344-9777-2014-4-253

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ZögU - Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen is currently edited by Prof. Dr. Frank Schulz-Nieswandt, Universität Köln (geschäftsführend), Prof. Dr. Thomas Lenk, Universität Leipzig, Prof. Dr. Holger Mühlenkamp, Deutsche Universität für Verwaltungswissenschaften Speyer, Prof. Dr. Johann Christian Pielow, Ruhr-Universität Bochum, Prof. Dr. Christina Schaefer, Helmut Schmidt Universität, Universität der Bundeswehr Hamburg, Prof. Dr. Ludwig Theuvsen, Georg-Augustin-Universität Göttingen and Prof. Dr. Dieter Kurt Tscheulin, Albert-Ludwigs-Universität Freiburg

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