Public accountability of companies: between social responsibility and total marketing

Olga Afanasyeva
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Olga Afanasyeva: http://www.hse.ru/en/org/persons/23850360

Public administration issues, 2013, issue 1, 182-198

Abstract: Standards of Corporative Accountability are considered in the article: a) as the result of the struggle between different social interests and b) as the ambivalent practice, in which responses to the social demand and technologies of corporative positioning are intertwined.

Keywords: transparency and accountability; financial and sustainability (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:nos:vgmu00:2013:i:1:p:182-198

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