PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES

Olga Percinschi (), Igor Yegorov and Olga Diacov
Additional contact information
Olga Percinschi: Academy of Economic Studies of Moldova
Olga Diacov: MBA Newport University, Master of Communication Management, Moldova

ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, 2016, issue 1, 57-62

Abstract: This article examines the role of place branding in the image forming of certain European countries. The relevance of the article is confirmed by an acute need to identify the factors and branding tools that should be taken into account while a country develops a brand and influences the process of image forming. The purpose of the article is to examine successful examples and failures of the branding strategies of some European countries and cities. The results have to identify similarities and differences in the approach of European countries to promote a certain area as a part of country branding; to determine the key success factors that lead a country to the recognition by the international community.

Keywords: place branding; European countries; Moldova; image promotion; world space; Public Relations (PR). (search for similar items in EconPapers)
JEL-codes: M29 M37 M39 O18 P25 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://brtsbiblioteca.socionet.ru/files/https://in ... percinschi_57-62.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nos:ycriat:257

Access Statistics for this article

More articles in ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal from Socionet, Complexul Editorial "INCE"
Bibliographic data for series maintained by Сильвия Горчяг ().