Foundations and Trends(R) in Marketing

2007 - 2023

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Volume 18, issue 1, 2023

Artificial Intelligence in Marketing and Consumer Behavior Research pp. 1-93

TaeWoo Kim, Umair Usman, Aaron Garvey and Adam Duhachek

Volume 17, issue 4, 2023

Leveraging Online Search Data as a Source of Marketing Insights pp. 227-291

Rex Yuxing Du and Tsung-Yiou Hsieh

Volume 17, issue 3, 2022

The Rise of Mobile Marketing: A Decade of Research in Review pp. 140-226

Zeynep Aydin-Gokgoz, M. Berk Ataman and Gerrit van Bruggen

Volume 17, issue 2, 2022

Marketing and Firm Value pp. 57-138

Shuba Srinivasan and Dominique M. Hanssens

Volume 17, issue 1, 2022

Adoption of Innovations: Comparing the Imitation and the Threshold Models pp. 1-57

Amir Heiman, Bruce P. McWilliams and David Zilberman

Volume 16, issue 4, 2022

Audio and Visual Analytics in Marketing and Artificial Empathy pp. 422-493

Shasha Lu, Hye-Jin Kim, Yinghui Zhou, Li Xiao and Min Ding

Volume 16, issue 3, 2022

Language Research in Marketing pp. 308-421

Ann Kronrod

Volume 16, issue 1-2, 2022

Reflections of Eminent Marketing Scholars pp. 1-307

Dawn Iacobucci

Volume 15, issue 4, 2022

Social Media Analytics and Its Applications in Marketing pp. 213-292

Sangkil Moon and Dawn Iacobucci

Volume 15, issue 3, 2022

Privacy and Consumer Empowerment in Online Advertising pp. 153-212

W. Jason Choi and Kinshuk Jerath

Volume 15, issue 2, 2022

Studying Healthcare from a Marketing Perspective pp. 86-152

Dawn Iacobucci and Deidre Popovich

Volume 15, issue 1, 2021

Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era pp. 1-85

Alvin J. Silk and Ernst R. Berndt

Volume 14, issue 4, 2020

Brands: An Integrated Marketing, Finance, and Societal Perspective pp. 237-316

Bobby J. Calder

Volume 14, issue 3, 2020

Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments pp. 173-236

Vinicius Andrade Brei

Volume 14, issue 2, 2020

Crowdfunding Platforms: Ecosystem and Evolution pp. 53-172

Yee Heng Tan and Srinivas K. Reddy

Volume 13, issue 2-4, 2019

Structural Models of the Prescription Drug Market pp. 77–529

Dawn Iacobucci

Volume 13, issue 1, 2019

Structural Models of the Prescription Drug Market pp. 1–76

Andrew Ching, Manuel Hermosilla and Qiang Liu

Volume 12, issue 4, 2019

Measurement in Marketing pp. 278–400

Hans Baumgartner and Bert Weijters

Volume 12, issue 3, 2019

The Impact of Risk Communication on Consumption and Consumer Well-Being pp. 167-277

Ingrid M. Martin and David W. Stewart

Volume 12, issue 2, 2019

Consumer Culture Theory: Development, Critique, Application and Prospects pp. 80-166

Eric Arnould, Melea Press, Emma Salminen and Jack S. Tillotson

Volume 12, issue 1, 2018

Multichannel Retailing: A Review and Research Agenda pp. 1-79

Huan Liu, Lara Lobschat and Peter C. Verhoef

Volume 11, issue 4, 2018

Modeling Dynamic Relations Among Marketing and Performance Metrics pp. 215-301

Koen H. Pauwels

Volume 11, issue 3, 2018

Sales Force Compensation: Trends and Research Opportunities pp. 143-214

Rouziès, Dominique and Vincent Onyemah

Volume 11, issue 1, 2018

A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future? pp. 1-52

Doug J. Chung, Byungyeon Kim and Niladri B. Syam

Consumer Informational Privacy: Current Knowledge and Research Directions pp. 1-71

Frank T. Beke, Felix Eggers and Peter C. Verhoef

Volume 10, issue 4, 2017

Entertainment Marketing pp. 215-333

Natasha Zhang Foutz

Volume 10, issue 3, 2017

The Cultural Meaning of Brands pp. 153-214

Carlos J. Torelli, Maria A. Rodas and Jennifer L. Stoner

Volume 10, issue 2, 2017

Ethnography for Marketing and Consumer Research pp. 61-151

Alladi Venkatesh, David Crockett, Samantha Cross and Steven Chen

Volume 10, issue 1, 2016

The Information-Economics Perspective on Brand Equity pp. 1-59

Tülin Erdem and Joffre Swait

Volume 9, issue 4, 2016

Experimental Economics in Marketing pp. 267-336

Ernan Haruvy

Volume 9, issue 3, 2015

Marketing Dynamics: A Primer on Estimation and Control pp. 175-266

Prasad A. Naik

Volume 9, issue 2, 2015

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis pp. 83-174

Dawn Iacobucci, Deidre L. Popovich, Georgios A. Bakamitsos, Steven S. Posavac and Frank R. Kardes

Volume 9, issue 1, 2015

Persistent Preferences in Market Place Choices: Brand Loyalty, Choice Inertia, and Something in Between pp. 1-82

A. V. Muthukrishnan

Volume 8, issue 3-4, 2015

Strategic Marketing for the C-suite: A Review of the Research Literature and its Relevance to Senior Executives pp. 147-341

David Midgley

Volume 8, issue 2, 2015

The Emotional Shopper: Assessing the Effectiveness of Retail Therapy pp. 69-145

Leonard Lee

Volume 8, issue 1, 2015

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability pp. 1-68

Sheryl E. Kimes and Jochen Wirtz

Volume 7, issue 4, 2014

Consumer Financial Behavior pp. 231-351

W. Fred van Raaij

Volume 7, issue 3, 2014

Consumers' Purchase Intentions and their Behavior pp. 181-230

Vicki Morwitz

Volume 7, issue 2, 2014

Culture and Consumer Behavior pp. 109-179

Chi-yue Chiu, Letty Y.-Y. Kwan, Dongmei Li, Luluo Peng and Siqing Peng

Volume 7, issue 1, 2013

The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions pp. 1-108

Raj Sethuraman and Jagmohan Raju

Volume 6, issue 3–4, 2012

Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance pp. 151-326

Kersti Krug and Charles B. Weinberg

Volume 6, issue 2, 2012

Conflict Policy and Advertising Agency–Client Relations: The Problem of Competing Clients Sharing a Common Agency pp. 63-149

Alvin J. Silk

Volume 6, issue 1, 2012

Product Assortment and Consumer Choice: An Interdisciplinary Review pp. 1-61

Alexander Chernev

Volume 5, issue 4, 2011

Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design pp. 197-258

Tammo H. A. Bijmolt, Matilda Dorotic and Peter Verhoef

Volume 5, issue 3, 2011

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review pp. 113-196

Pierre Chandon and Brian Wansink

Volume 5, issue 2, 2011

Experience Marketing: Concepts, Frameworks and Consumer Insights pp. 55-112

Bernd Schmitt

Volume 5, issue 1, 2010

Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes? pp. 1-53

Guillermo Armelini and Julian Villanueva

Volume 4, issue 4, 2010

Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems pp. 209-332

Gerrit H. van Bruggen and Berend Wierenga

Volume 4, issue 3, 2010

Market Response and Marketing Mix Models: Trends and Research Opportunities pp. 129-207

Douglas Bowman and Hubert Gatignon

Volume 4, issue 2, 2010

Marketing and Innovation Management: An Integrated Perspective pp. 77-128

Elie Ofek and Olivier Toubia

Volume 4, issue 1, 2010

Internet Auctions pp. 1-75

Ernan Haruvy and Peter Popkowski Leszczyc