Conflict Policy and Advertising Agency–Client Relations: The Problem of Competing Clients Sharing a Common Agency

Alvin J. Silk

Foundations and Trends(R) in Marketing, 2012, vol. 6, issue 2, 63-149

Abstract: What restrictions should be placed on advertising agencies with respect to serving accounts or clients who are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number of structural changes that forced an ongoing re-examination and modification of traditional norms and policies emphasizing exclusivity in agency–client relationships. A typology of conflicts that have arisen in the U.S. shows the variety and complexity of contemporary conflicts. Cases of conflicts reported in the trade literature are used to illustrate policy issues as well as the spillover effects and resolution of disputes.

Keywords: Agent-client relationship; Conflict resolution conflict of interest; Hybrid conflict policies (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://dx.doi.org/10.1561/1700000033 (application/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:now:fntmkt:1700000033

Access Statistics for this article

More articles in Foundations and Trends(R) in Marketing from now publishers
Bibliographic data for series maintained by Lucy Wiseman ().