Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance

Kersti Krug and Charles B. Weinberg

Foundations and Trends(R) in Marketing, 2012, vol. 6, issue 3–4, 151-326

Abstract: Nonprofit organizations are continually faced with the challenge of where to allocate their limited funds and other resources across the diverse range of programs that they offer. Rather than examining each program separately, nonprofits should view their activities as a portfolio of programs. Mission, Money, and Merit are the three critical axes for strategic management of a nonprofit's portfolio.

Keywords: Product assortment; Consumer decision making; Consumer choice (search for similar items in EconPapers)
JEL-codes: H83 L31 M31 Z11 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:now:fntmkt:1700000034

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