Structural Models of the Prescription Drug Market

Dawn Iacobucci

Foundations and Trends(R) in Marketing, 2019, vol. 13, issue 2-4, 77–529

Abstract: This monograph describes the marketing research that has been published in the top marketing journals since their inception relating to health care, broadly defined. Over 1,000 articles are summarized across the chapters relating to consumer behavior and food, consumer behavior and other consumption, and business marketing issues. Research from outside of marketing is also briefly reviewed. This monograph celebrates the research that has been accomplished and closes with suggestions for future research.

Keywords: Health care marketing; marketing research (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1561/1700000060 (application/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:now:fntmkt:1700000060

Access Statistics for this article

More articles in Foundations and Trends(R) in Marketing from now publishers
Bibliographic data for series maintained by Lucy Wiseman ().