Reflections of Eminent Marketing Scholars

Dawn Iacobucci

Foundations and Trends(R) in Marketing, 2022, vol. 16, issue 1-2, 1-307

Abstract: This “Reflections†collection contains essays from stellar marketing scholars. These contributors were asked to consider and comment on something about their careers, something that they experienced and learned from, in the spirit of offering guidance to junior marketing scholars. These essays will impress the field, once again confirming the eminent stature of these fabulous people—we respect and admire them, and they inspire us.

Keywords: B2B Marketing; Branding and Brand Equity; Marketing Research; Consumer Behavior (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:now:fntmkt:1700000076

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