Foundations and Trends(R) in Marketing

2007 - 2023

From now publishers
Bibliographic data for series maintained by Lucy Wiseman ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 3, issue 4, 2009

Promotion Dynamics pp. 177-268

Scott A. Neslin and Harald J. van Heerde

Volume 3, issue 3, 2009

The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? pp. 127-176

Priya Raghubir, Tyzoon T. Tyebjee and Ying-Ching Lin

Volume 3, issue 2, 2009

Sponsored Search Auctions: Research Opportunities in Marketing pp. 75-126

Song Yao and Carl F. Mela

Volume 3, issue 1, 2009

Consumer Search Behavior and Its Effect on Markets pp. 1-74

Brian T. Ratchford

Volume 2, issue 3–4, 2008

Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music-, Management-, and Marketing-Related Themes pp. 185-442

Morris B. Holbrook

Volume 2, issue 2, 2008

Choice Models in Marketing: Economic Assumptions, Challenges and Trends pp. 97-184

Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter, Peter Rossi and Greg M. Allenby

Volume 2, issue 1, 2008

Customer Lifetime Value — The Path to Profitability pp. 1-96

V. Kumar

Volume 1, issue 4, 2008

Eye Tracking for Visual Marketing pp. 231-320

Michel Wedel and Rik Pieters

Volume 1, issue 3, 2008

Brand Attachment: Constructs, Consequences, and Causes pp. 191-230

C. Whan Park, Deborah J. MacInnis and Joseph Priester

Volume 1, issue 2, 2007

Understanding Hope and its Implications for Consumer Behavior: I Hope, Therefore I Consume pp. 97-189

Deborah J. MacInnis and Hae Eun Chun

Volume 1, issue 1, 2007

Customer Equity: Measurement, Management and Research Opportunities pp. 1-95

Julian Villanueva and Dominique M. Hanssens