Foundations and Trends(R) in Marketing

2007 - 2024

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Volume 4, issue 4, 2010

Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems pp. 209-332

Gerrit H. van Bruggen and Berend Wierenga

Volume 4, issue 3, 2010

Market Response and Marketing Mix Models: Trends and Research Opportunities pp. 129-207

Douglas Bowman and Hubert Gatignon

Volume 4, issue 2, 2010

Marketing and Innovation Management: An Integrated Perspective pp. 77-128

Elie Ofek and Olivier Toubia

Volume 4, issue 1, 2010

Internet Auctions pp. 1-75

Ernan Haruvy and Peter Popkowski Leszczyc

Volume 3, issue 4, 2009

Promotion Dynamics pp. 177-268

Scott A. Neslin and Harald J. van Heerde

Volume 3, issue 3, 2009

The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? pp. 127-176

Priya Raghubir, Tyzoon T. Tyebjee and Ying-Ching Lin

Volume 3, issue 2, 2009

Sponsored Search Auctions: Research Opportunities in Marketing pp. 75-126

Song Yao and Carl F. Mela

Volume 3, issue 1, 2009

Consumer Search Behavior and Its Effect on Markets pp. 1-74

Brian T. Ratchford

Volume 2, issue 3–4, 2008

Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music-, Management-, and Marketing-Related Themes pp. 185-442

Morris B. Holbrook

Volume 2, issue 2, 2008

Choice Models in Marketing: Economic Assumptions, Challenges and Trends pp. 97-184

Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter, Peter Rossi and Greg M. Allenby

Volume 2, issue 1, 2008

Customer Lifetime Value — The Path to Profitability pp. 1-96

V. Kumar

Volume 1, issue 4, 2008

Eye Tracking for Visual Marketing pp. 231-320

Michel Wedel and Rik Pieters

Volume 1, issue 3, 2008

Brand Attachment: Constructs, Consequences, and Causes pp. 191-230

C. Whan Park, Deborah J. MacInnis and Joseph Priester

Volume 1, issue 2, 2007

Understanding Hope and its Implications for Consumer Behavior: I Hope, Therefore I Consume pp. 97-189

Deborah J. MacInnis and Hae Eun Chun

Volume 1, issue 1, 2007

Customer Equity: Measurement, Management and Research Opportunities pp. 1-95

Julian Villanueva and Dominique M. Hanssens