Does Advertising Exposure Affect Turnout?

Scott Ashworth and Joshua D. Clinton

Quarterly Journal of Political Science, 2007, vol. 2, issue 1, 27-41

Abstract: We identify an exogenous source of variation in exposure to campaign advertising in the 2000 presidential election, based on residence in battleground states. If exposure to campaign advertising makes a potential voter significantly more likely to vote, then we should see significantly greater turnout in battleground states. We do not. This result is robust to several specifications and evident in a natural experiment consisting of New Jersey residents. Conditional on existing campaign targeting strategies, campaigns do not affect the turnout decisions of the voters we study.

Date: 2007
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