Does Email Boost Turnout?

David W. Nickerson

Quarterly Journal of Political Science, 2008, vol. 2, issue 4, 369-379

Abstract: Political campaigns are just now learning how to put the Internet to best use. Low transaction costs and huge economies of scale tempt campaigns to move traditional activities online, but the effectiveness of virtual campaigns is unknown. This paper conducts 13 field experiments on 232,716 subjects to test whether email campaigns are effective for voter registration and mobilization. Both registration and turnout were unaffected, suggesting that email, while inexpensive, is not cost-effective.

Date: 2008
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://dx.doi.org/10.1561/100.00007032 (application/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:now:jlqjps:100.00007032

Access Statistics for this article

More articles in Quarterly Journal of Political Science from now publishers
Bibliographic data for series maintained by Lucy Wiseman ().