Journal of Marketing Behavior

2015 - 2020

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Volume 4, issue 2-4, 2020

Adaptivity in Decision-Making Strategies across Age: Process Insights and Implications pp. 103-132

Vinod Venkatraman and Sangsuk Yoon

The Long versus Short of It: The Last Consumer Experience pp. 133-171

Tamara Masters

How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers' Communication and Learning about Products in Online Communities pp. 173-202

Philipp Scharfenberger, Jan R. Landwehr, Claire I. Tsai, Jenny L. Zimmermann, Andreas Herrmann and Ann L. McGill

Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack pp. 203-211

Paul Marx, Gunnar Mau, Florentine Frentz and Hanna Schramm-Klein

Dual Entitlement Revisited: Cultural Differences in Asymmetric Pricing pp. 213-225

Haipeng (Allan) Chen, Lisa E. Bolton, Sharon Ng and Dian Wang

Women's Luxury Products as Signals to Other Women pp. 227-238

Burak Tunca and Evrim Yanar

Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data pp. 239-248

Regina V. Frey Cordes, Meike Eilert, Denise Demisch and Bayón, Tomás

Volume 4, issue 1, 2019

From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior pp. 1-10

Klaus Wertenbroch

Machines and Artificial Intelligence pp. 11-30

Russell Belk

Be Careful What You Wish For: Unintended Consequences of Increasing Reliance on Technology pp. 31-42

Noah Castelo and Donald R. Lehmann

The Theorist as an Endangered Species? pp. 43-48

Phanish Puranam

Self, Theory, and AI pp. 49-56

Russell Belk

The Rational Irrationality of Auction Fever: Evidence from Amazon.com Gift Cards, Consumer Products on eBay, and the Behavioral Laboratory pp. 57-101

Matthew W. McCarter and Abel Winn

Volume 3, issue 4, 2019

Private Disclosure; Public Exposure: An Exploratory Consideration of Gender Asymmetries in Adolescent Sexting pp. 263-292

Robin L. Soster and Wendy Attaya Boland

Does Counterfeiting Benefit or Harm Original Products? A Meta-analytic Investigation pp. 293-333

Martin Eisend and Farid Tarrahi

Referral Programs and Customer Value: Insights from the Telecommunications Services Industry pp. 335-353

Heike M. Wolters and Karen Gedenk

Conspicuous Consumption of Time: A Replication pp. 355-362

Lisa Carola Holthoff and Carolin Scheiben

Volume 3, issue 3, 2018

Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge pp. 185-209

Niels van de Ven, Irene Blanken and Marcel Zeelenberg

Occasion Matching of Indulgences pp. 211-239

Suzanne B. Shu and Marissa A. Sharif

When Does Perceived Hardness Affect Consumers' Judgments: A Conceptual Replication of Krishna and Morrin (2008) pp. 241-249

Taku Togawa, Hiroaki Ishii, Jaewoo Park and Rajat Roy

Are Conservatives Always Conservative? Political Ideology and Consumer Decision-Making pp. 251-261

Melissa Cinelli, Allyn Cascio and Jennifer A. Locander

Volume 3, issue 2, 2018

The ADF Framework: A Parsimonious Model for Developing Successful Behavior Change Interventions pp. 81-119

Joel B. Cohen and Eduardo B. Andrade

Do Small Firms Pay to Stay? An Experimental Investigation pp. 121-152

Ammara Mahmood and Nir Vulkan

Mental Accounting for Percentages Revisited: The Interplay of a Computational Error and Constituent Outcome Categorization pp. 153-165

Haipeng (Allan) Chen and Haoying Sun

Should We Reach for the Stars? Examining the Convergence Between Online Product Ratings and Objective Product Quality and Their Impacts on Sales Performance pp. 167-183

Köcher, Sarah and Köcher, Sören

Volume 3, issue 1, 2017

Tell Me How You Treat Your Employees pp. 1-37

Laura Marie Schons, Sabrina Scheidler and Jos Bartels

Using Default Options to Increase Healthy Add-Ons to a Meal pp. 39-50

Anna O'Bryan, Joseph Price and Jason Riis

Preference for the Underdog when Sampling Commercial Products: Assessment of the Effect and Limiting Conditions pp. 51-61

Nadav Goldschmied, Caiti McDaniel and Veronica Ramirez

Antecedents and Consequences of Children's Brand Community Participation: A Replication and Extension Study pp. 63-72

Margurite Hook, Stacey Baxter and Alicia Kulczynski

Regret of Action or Regret of Inaction: Examining Divergent Regret Patterns for Experiential and Material Gifts pp. 73-80

Aminreza Shiri and Ahmet Ekici

Volume 2, issue 4, 2017

Convexity Neglect in Consumer Decision Making pp. 253-290

Michael Tsiros and Haipeng (Allan) Chen

The Licensing Effect Revisited: How Virtuous Behavior Heightens the Pleasure Derived from Subsequent Hedonic Consumption pp. 291-298

Aaron M. Garvey and Lisa E. Bolton

Gender Effects on Loyalty: A Replication in an Emerging Market pp. 299-305

Falylath Babah Daouda, Paul T. M. Ingenbleek and Hans C. M. Van Trijp

The IKEA Effect. A Conceptual Replication pp. 307-312

Marko Sarstedt, Doreen Neubert and Kati Barth

Price Endings that Matter: A Conceptual Replication of Implicit Egotism Effects in Pricing pp. 313-324

Markus Husemann-Kopetzky and Soeren Koecher

Volume 2, issue 2-3, 2016

Managerial Decision Making in Marketing: Introduction to the Special Issue pp. 77-80

Berend Wierenga

Kind and Wicked Experience in Marketing Management pp. 81-99

Robin Hogarth and Emre Soyer

The Marketing Manager as an Intuitive Statistician pp. 101-127

Bart de Langhe

Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity pp. 129-176

Niek Althuizen, Berend Wierenga and Bo Chen

Marketers' Intuitions about the Sales Effectiveness of Advertisements pp. 177-194

Nicole Hartnett, Rachel Kennedy, Byron Sharp and Luke Greenacre

Selecting Predictive Metrics for Marketing Dashboards - An Analytical Approach pp. 195-224

Koen Pauwels and Amit Joshi

Sales Presentation Anxiety, Cortisol Levels, Self-Reports, and Gene-Gene Interactions pp. 225-252

Willem Verbeke, Richard P. Bagozzi, Wouter van den Berg, Loek Worm and Frank D. Belschak

Volume 2, issue 1, 2016

"Is This Food Healthy?": The Contextual Influence of Prior Foods on Healthiness Perceptions pp. 1-17

Scott W. Davis, Kelly L. Haws and Joseph P. Redden

Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels pp. 19-37

Peter C. Verhoef and Jenny van Doorn

When Does Humorous Marketing Hurt Brands? pp. 39-67

Caleb Warren and A. Peter McGraw

Openness and Innovation Performance Revisited pp. 69-76

Erik A. Mooi, Kenneth H. Wathne and Ujwal Kayande

Volume 1, issue 3-4, 2016

From the Editor: Manipulation and Marketing: The Elephant in the Room? pp. 209-212

Klaus Wertenbroch

Fifty Shades of Manipulation pp. 213-244

Cass Sunstein

Manipulated as a Way of Life pp. 245-260

Eldar Shafir

Manipulating System 2 and the Illusion of Caveat Emptor pp. 261-266

Stijn M. J. van Osselaer

The Law, Economics, and Psychology of Manipulation pp. 267-282

Eric A. Posner

A Welfarist Approach to Manipulation pp. 283-291

Jonathan Baron

Manipulating Consumers is not Marketing: A Commentary on Cass R. Sunstein’s “Fifty Shades of Manipulation†pp. 293-306

Hubert Gatignon and Emmanuelle Le Nagard

I’d Like to Teach the World to Think: Commercial Advertising and Manipulation pp. 307-328

Anne Barnhill

> 50 Shades pp. 329-349

Joseph W. Alba and Yanmei Zheng

Manipulation, Welfare, and Dignity: A Reply pp. 351-361

Cass Sunstein

Partitioning the Choice Task Makes Starbucks Coffee Taste Better pp. 363-384

Michael Dorn, Claude Messner and Michaela Wanke

Volume 1, issue 2, 2015

From the Editor: Rational Choice as the Foundation of Behavioral Research in Marketing pp. 109-111

Klaus Wertenbroch

What does it mean to be a Rational Decision Maker? pp. 113-145

Barry Schwartz

Meta-Rationality in Cognitive Science pp. 147-156

Keith E. Stanovich

Robust Satisficing via Regret Minimization pp. 157-166

Marcel Zeelenberg

In Defense of (Traditional) Normative Standards pp. 167-174

Shane Frederick

What is Rationality? pp. 175-185

Barry Schwartz

Not a Problem: A Downside of Humorous Appeals pp. 187-208

A. Peter McGraw, Julie L. Schiro and Philip M. Fernbach

Volume 1, issue 1, 2015

From the Editor: An Opportunity for More Relevance from Broadening Behavioral Research in Marketing pp. 1-7

Klaus Wertenbroch

Mission (Largely) Accomplished: What's Next for Consumer BDT-JDM Researchers? pp. 9-35

Itamar Simonson

Mission Creep, Mission Impossible, or Mission of Honor? Consumer Behavior BDT Research in an Internet Age pp. 37-52

John G. Lynch

Which Mission? Thoughts About the Past and Future of BDT pp. 53-58

Norbert Schwarz

The BDT Effect and Future: A Reply to John Lynch and Norbert Schwarz pp. 59-73

Itamar Simonson

Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes pp. 75-107

Bhavya Mohan, Pierre Chandon and Jason Riis