In Defense of (Traditional) Normative Standards

Shane Frederick

Journal of Marketing Behavior, 2015, vol. 1, issue 2, 167-174

Abstract: I argue that adherence to normative principles fosters substantive rationality and that departures from these principles represent defects in the decision maker, rather than defects in the principles.

Keywords: Behavioral; Decision; Making (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:now:jnljmb:107.00000008

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