Cash, Funeral Benefits or Nothing at All: How to Incentivize Family Consent for Organ Donation

Vinh Pham

Review of Behavioral Economics, 2021, vol. 8, issue 2, 147-192

Abstract: Incentives, such as funeral expense reimbursements and direct payments for surviving families, have been suggested to increase organ supply from post-mortem donors. Following Heyman and Ariely’s 2004 findings on the impact of gift labeling and reward magnitude on behaviors in altruistic environments, this study utilizes a full factorial survey design to examine subjects’ moral assessment of funeral benefits and cash prizes, and the effects these incentives had on the willingness to provide family consent (WTC). Regression analysis showed that funeral aids, when presented as gifts, outperformed direct payments in all ethical principles. Furthermore, a full funeral service without a revealed value was found to increase WTC by 8.5% from the current system.

Keywords: Organ donation; incentives; prosocial behavior; factorial survey (search for similar items in EconPapers)
JEL-codes: D12 D64 I18 (search for similar items in EconPapers)
Date: 2021
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Working Paper: Cash, Funeral Benefits or Nothing at All: How to Incentivize Family Consent for Organ Donation (2021)
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Persistent link: https://EconPapers.repec.org/RePEc:now:jnlrbe:105.00000136

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