Value Creation Tension in Coopetition: Virtuous Cycles and Vicious Cycles

Tadhg Ryan-Charleton and Devi R. Gnyawali

Strategic Management Review, 2025, vol. 6, issue 1-2, 193-218

Abstract: Intent to create value is the raison d'être for participation in coopetition, but the complexities and challenges of value creation are poorly understood relative to other areas of the coopetition literature. Our essay highlights how simultaneous efforts to pursue firm value creation and joint value creation leads to challenges and unique tension in coopetition. We develop the concept of 'value creation tension' to explain how efforts towards firm value creation in coopetition can undermine joint value creation and vice versa. We also demonstrate how such tension manifests in challenges faced by managers, in terms of cognition, behavior, and emotion. Drawing from the paradox literature, we suggest that attempts to resolve, manage, or manipulate tension may reinforce the positives, leading to virtuous cycles, or negatives, leading to vicious cycles. Our essay offers foundations for addressing a critical but currently underexplored tension in coopetition; offering avenues for future research within and beyond the coopetition literature.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1561/111.00000078 (application/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:now:jnlsmr:111.00000078

Access Statistics for this article

More articles in Strategic Management Review from now publishers
Bibliographic data for series maintained by Lucy Wiseman ().