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Identifying Tourists Interested in Eco-Certified Accommodation Units from Brașov, Romania

Cristinel Constantin, Ana Ispas () and Adina Nicoleta Candrea ()
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Adina Nicoleta Candrea: Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov

Management Dynamics in the Knowledge Economy Journal, 2013, vol. 1, issue 3, 521-542

Abstract: Ecolabels are key instruments for a sustainable tourism development and implementation of environmental certification of tourist accommodation facilities and services. The present paper aimes to analyze whether eco-certification is considered by tourists in the choice of accommodation in Romanian destinations. We have chosen as a case study the city of Brasov in order to evaluate if certification as a sustainability policy tool is needed for accommodation facilities. A survey was conducted among 940 tourists from the analyzed destination. Data collected in the survey was analyzed using the Statistical Package for the Social Sciences (SPSS) and several statistical methods have been used: descriptive analysis, crosstabs, Cluster Analysis. The results of the research outline the necessity for Brasov’s accommodation managers to consider the eco-certification of their businesses. However, since some tourists remain unaware regarding the existence of tourism certification programs and far fewer understand their meaning, they would have to consider educating tourists with respect to the utility and scope of tourism ecolabels alongside efforts towards creating or adopting tourism ecolabeling programs.

Keywords: accommodation; eco-certification; ecolabels; environmental awareness; tourists (search for similar items in EconPapers)
Date: 2013
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Management Dynamics in the Knowledge Economy Journal is currently edited by Contantin BRATIANU, Florina PINZARU and Alexandra ZBUCHEA

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