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Online Buyer's Perspective of E-shops Credibility: Measurement Dimensions

Oana Țugulea (), Andreia Gabriela Andrei (), Claudia STOIAN Bobâlcă () and Adriana Manolică ()
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Oana Țugulea: Alexandru Ioan Cuza University of Iasi
Andreia Gabriela Andrei: Alexandru Ioan Cuza University of Iasi
Claudia STOIAN Bobâlcă: Alexandru Ioan Cuza University of Iasi
Adriana Manolică: Alexandru Ioan Cuza University of Iasi

Management Dynamics in the Knowledge Economy Journal, 2017, vol. 5, issue 4, 641-661

Abstract: Addressing the debated topic of credibility in online sales, the present study analyses buyer's perspective. The study develops from the literature to test and refine a multi-dimensional measurement of e-shops credibility. Consumer's criteria for assessing e-shops credibility are empirically examined with 817 Romanian student participants. Detailed approach and methodology, as well as the results obtained, research conclusions, limitations, and implications, are presented. The study advances an instrument which reveals new dimensions of establishing credibility although most aspects were found to be similar to results previously presented in other studies. The proposed instrument offers a new multidimensional measurement and knowledge resources for business committed to using Internet advantages, and it might be viewed as a strategic tool which enables e-shops owners to strengthen their market presence, e-sales and customer base through an adequate management of the knowledge regarding online credibility.

Keywords: online credibility; online buying; online sales; e-shops; knowledge management; factor analysis. (search for similar items in EconPapers)
Date: 2017
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