Influence of Degree of Customers’ Co-Participation on Their Assessment of Product Design and Functionality

Nataliya Koleva () and Ognyan Andreev ()
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Nataliya Koleva: Technical University, Sofia, Bulgaria
Ognyan Andreev: Technical University, Sofia, Bulgaria

Economic Alternatives, 2015, issue 1, 91-99

Abstract: The present paper presents the results of an empirical study conducted among Bulgarian customers of furniture sector on the influence of the degree of customers’ participation (according to the position of Customer Order Decoupling Point) on their opinion concerning product design and functionality, which are analyzed and discussed.

Keywords: survey; customer order decoupling point; level of customization; product design and functionality; furniture sector (search for similar items in EconPapers)
JEL-codes: C40 C83 C93 M11 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:eajour:y:2015:i:1:p:91-99

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