Digital Skills Demand and Supply: The Case of Three EU Neighbouring Countries Bulgaria, Greece and Romania

Alexander Christov (), Ana Cruz, Ivan Stoychev () and Milanka Slavova ()
Additional contact information
Alexander Christov: Department of International Economic Relations and Business, University of National and World Economy, Sofia, Bulgaria
Ana Cruz: University of Sheffield, International Faculty CITY College, Greece
Ivan Stoychev: Department of International Economic Relations and Business, University of National and World Economy, Sofia, Bulgaria
Milanka Slavova: Department of International Economic Relations and Business, University of National and World Economy, Sofia, Bulgaria

Economic Alternatives, 2015, issue 4, 111-125

Abstract: The article explores the opportunities for university Digital Marketing Master’s Degree in Bulgaria, Greece and Romania. The methodology entails desk and primary research on companies and students’ needs. It is based on the JEMSS1 project implemented under the EU Erasmus programme2 for Bulgaria and Greece and outside it for Romania. The findings are that at present the digital knowledge and skills are acquired mainly outside the formal education. There is an unexplored opportunity for universities as suppliers and they have to develop master’s programmes that correspond to the business needs. They should consider also the option for validation of skills and the issuing of certificates. This is particularly important for people that already have a master’s degree or extensive work experience and want to keep their knowledge current

Keywords: Master’s Programme; digital marketing; validation of knowledge and skills (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.unwe.bg/uploads/Alternatives/10-Kolektiv.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nwe:eajour:y:2015:i:4:p:111-125

Access Statistics for this article

More articles in Economic Alternatives from University of National and World Economy, Sofia, Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Vanya Lazarova ().