Economic Interests - the Argument of Marketing Management

Pencho Ivanov ()
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Pencho Ivanov: University of National and World Economy, Sofia, Bulgaria

Economic Alternatives, 2016, issue 1, 119-125

Abstract: Management of marketing activities of organizations can be examined in various aspects. Approached in "technological plan", it suggests setting goals, developing marketing strategies, preparation of work programs, resource, including financial support of marketing activities. But marketing management is not only and not at all just technology. It is primarily a philosophy of government organizations, including their marketing. The core of this philosophy is the special nature of the collision, on the one hand, and synchronizing other the interests of the participants in the transaction, on the other. Special attention should be paid to the fact that producers can defend their interests only through the prism of the protected interests of the consumers of their products

Keywords: marketing management; planning; economic interests (search for similar items in EconPapers)
JEL-codes: E01 M31 (search for similar items in EconPapers)
Date: 2016
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