Sustainable Consumer Behavior: Literature Overview

Elena Kostadinova ()
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Elena Kostadinova: University of National and World Economy, Sofia, Bulgaria

Economic Alternatives, 2016, issue 2, 224-234

Abstract: Sustainable consumption is a problem of growing importance and complexity. There is hardly another issue that combines the triviality of everyday human behavior and the abstract dimensions of moral responsibility and the man-nature relationship. Two main perspectives dominate research on sustainable consumer behavior – demand side (marketing) and supply side (business strategy). This paper reviews relevant literature on sustainable consumer behavior and discusses the problem from a marketing perspective. This study aims to introduce the concept of sustainable consumer behavior and its theoretical and methodological foundations, to outline key factors influencing sustainable consumption and the major challenges facing it.

Keywords: sustainable consumer behavior; green consumer behavior; green purchasing; literature review (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (14)

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