Shared Value Projects Attractiveness for Corporations in Industrial Comparison

Zuzana Kreckova ()
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Zuzana Kreckova: University of Economics, Prague, Czech Republic

Economic Alternatives, 2016, issue 3, 331-340

Abstract: Companies are held accountable for their relations and impact on the environment where they operate, both environmental and social. Previously mostly accepted CSR and corporate philanthropy projects were recently criticized for their fragmented and often low focus. Their criticism intensified even more during the recent economic crisis. The newly introduced approach, Corporate Shared Value (CSV), promises to satisfy both the shareholder and stakeholder interests. This article analyses the attractiveness of CSV approach for adoption by corporations, specifically CSV implemented projects are analyzed along their focus on social issues solved and their comparison across industries. Shared Value projects preferences by industry shows that many projects are capitalizing on the companies’ strengths, by analyzing, designing and implementing projects in the social issue areas where the company core expertise can be deployed. However, other projects are implemented in areas unrelated to the core business of companies.

Keywords: corporate social responsibility; stakeholders; shared value; shareholders; social issues; industry (search for similar items in EconPapers)
JEL-codes: L21 M14 Q56 (search for similar items in EconPapers)
Date: 2016
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