Analysis of the Potential of the Events for Turning the Winter Resorts of Bulgaria into Year-Round Tourist Destinations

Stella Dimitrova
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Stella Dimitrova: University of National and World Economy, Sofia, Bulgaria

Economic Alternatives, 2018, issue 4, 566-577

Abstract: Events have become increasingly important for the tourism sector. They can have a strong influence on the formation of the image of the host destination, leading to a favorable perception of the tourist region as a desirable destination for a visit. According to data from the Ministry of Tourism, tourism in Bulgaria during the winter season develops dynamically. Ski vacations attract a significant number of organized foreign tourists and generate the major part of the income from mountain tourism in the country. Without exaggeration, we can say that Bulgaria has a lot of assets that favor the development of ski tourism. Among the favorable natural conditions can be listed the mild winters with heavy snowfalls and thick snow cover, held until the end of spring, as well as the lack of danger of avalanches on the ski slopes. On the other hand, there are many problems related to ski tourism. This is the most sensitive sector in terms of deepening climate change and global warming as well as environmental protection. The purpose of the article is to identify: the main reasons for visiting the mountain regions outside the peak season; types of events that would be of interest for visiting outside the season; reasons for extending tourists’ stay.

Keywords: Events; seasonality; winter resorts (search for similar items in EconPapers)
JEL-codes: F23 I11 L83 O14 (search for similar items in EconPapers)
Date: 2018
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