Motives Affecting Consumer Attitudes and Consumption of Organic Foods in Bulgaria

Galina Mladenova
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Galina Mladenova: University of National and World Economy, Sofia, Bulgaria
Authors registered in the RePEc Author Service: Галина Пенчева Младенова

Economic Alternatives, 2019, issue 4, 641-654

Abstract: The purpose of the paper1 is to reveal and analyse the main motives affecting the attitudes and purchasing models of organic foods in Bulgaria. The explanation of these motives is essential with regard to the adequate influencing of consumer behaviour with the purpose of maintaining the dynamics of the organic food market and its sustainable development in the future. Answers to the following research questions are sought consecutively: (1) What are the attitudes of Bulgarian consumers towards organic foods? (2) What are the main motives affecting the nonbuying of organic foods and restricting their consumption? (3) What are the main motives affecting the purchase of organic foods and stimulating their consumption?

Keywords: Bulgaria; Organic Foods; Attitudes and Consumption of Organic Foods (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:eajour:y:2019:i:4:p:641-654

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