Media Communications in Digital Day

Maryna Navalna and Оlena Isaikina
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Maryna Navalna: National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukrainе
Оlena Isaikina: National Aviation University, Kyiv, Ukraine

Economic Alternatives, 2022, issue 3, 429-443

Abstract: The development of digital technologies has transformed not only the life of the ordinary person, but also journalism. As an industry that is perhaps the most responsive to social changes and reflects the style of a particular time, it has undergone significant transformations in genre forms, tools, technical means, and communication technologies. Modern media gravitate towards digitalization, multimedia, convergence, the development of new formats and types of content, conciseness and infotainment, changing approaches in interaction with the audience, when the media consumer becomes the central one. Therefore, the relevance of the study is due to several factors: 1) the approval of a new philosophy of modern media content in the digital age; 2) the need to explore new formats of digital communication, its specifics and development prospects; 3) the implementation into the media space of innovative samples of professional activity and the study of the experience of the media, which are leading in modern society. The purpose of the study is to determine the specifics of modern media formats in the context of the development of the information space.

Keywords: digital technologies; Ukrainian mass media; new formats; economic conditions; media sites (search for similar items in EconPapers)
JEL-codes: D83 M31 (search for similar items in EconPapers)
Date: 2022
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