Sir Richard Branson: The Positively Energizing Leader

Medina Braha
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Medina Braha: International Business College Mitrovica

Economic Alternatives, 2024, issue 3, 663-678

Abstract: Amidst the volatile, uncertain, complex, and ambiguous (VUCA) era, the current study on positive leadership is timely. Great leaders ignite the potential within their teams, fostering so an environment where people blossom and reach their full potential. Therefore, this study delves into managing leader-follower relationships with authenticity and effectiveness in order to unlock peak individual and organizational performance. Such approach fuels individual growth and empowers organizations to flourish. In line with that, the current study analyzes Richard Branson from the positive leadership perspective as a valuable example illustrating the significance of this leadership approach. Drawing on multiple sources, the research probes Branson’s leadership philosophy and conduct, aligning them with positive leadership characteristics. Examining his approach, attitude, and behavior in regard with his followers reveals a manifestation of numerous positive leadership attributes, establishing Branson as a positively energizing leader. As such, the study breaks new ground by spotlighting positive leadership through a real-life example. Apart from empirical findings and guidelines, the depiction of a positive leader in action is expected to further influence all those that also prefer learning from role models.

Keywords: Management; human resource management; positive leadership; relational energy; organizational behavior (search for similar items in EconPapers)
JEL-codes: M0 M1 M5 (search for similar items in EconPapers)
Date: 2024
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