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Competitiveness Issues in the Cultural Sector in Puglia Region During Covid-19 Times – Empirical Evidence of Nett Project

Vesselina Dimitrova () and Lino Manosperta ()
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Vesselina Dimitrova: University of Economics, Varna, Bulgaria
Lino Manosperta: Public Apulian Theatre Consortium, Teatro Pubblico Pugliese (TPP), Puglia region, Italy

Godishnik na UNSS, 2021, issue 2, 75–88

Abstract: The article aims to analyze some empirical evidence for competitiveness in the cultural sector in the Puglia region during COVID-19 times. In particular, the results of NeTT project, part of the Interreg VA Greece-Italy 2014 – 2020 program, are analyzed. Fourteen cultural operators from various spheres of the cultural life of the region were interviewed and five key dimensions of COVID-19 influence were studied, namely: digital, educational, media, regional and community. These areas are subject to a border evaluation from the regional authorities. The study confirms the research thesis that the COVID-19 pandemic situation can be used as an accelerator for competitiveness in the cultural sector in the Puglia region, and as a key for new sociological, educational, and behavioral patterns and joint artistic interventions.

Keywords: cultural sector; regional competitiveness; sustainability; Puglia region; project NeTT (search for similar items in EconPapers)
JEL-codes: O22 (search for similar items in EconPapers)
Date: 2021
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