Specific Application of the Elements of Persuasive Communication to Achieve Effective Persuasive Impact

Petar Kremenski ()
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Petar Kremenski: University of National and World Economy, Sofia, Bulgaria

Godishnik na UNSS, 2025, issue 2, 73-82

Abstract: The article examines the elements of persuasive communication and their specific use to achieve maximum persuasive impact. The purpose is to analyze persuasive communication from the perspective of communication management and to explore how the elements communicator, message, and audience can be adapted to managerial, political, and corporate contexts. The study applies a conceptual-theoretical methodology combined with a case study approach, analyzing practical examples from political campaigns, corporate communication strategies, and crisis management. The originality of the article lies in the proposal of a conceptual framework for persuasive communication management that integrates traditional persuasive models with contemporary developments in digital and AI-mediated communication. The conclusions highlight the theoretical contribution of linking classical elements of persuasion to modern organizational contexts and provide practical implications for communicators, managers, and policy makers.

Keywords: persuasive communication; communicator; message; audience; persuasive impact; communication management; digital persuasion; case study (search for similar items in EconPapers)
JEL-codes: D83 M10 O33 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:godish:y:2025:i:2:p:73-82

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