Ten Mistakes at the Usage of the SWOT - Analysis in the Strategic Marketing Planning in the Healthcare Institutions

Alexandar Valkov
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Alexandar Valkov: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2010, issue 1, 111-121

Abstract: The article focuses the attention to the possibilities of improvement of the strategic management in the healthcare institutions in our country.

Keywords: healthcare; health management; health marketing; strategic management; SWOT analysis (search for similar items in EconPapers)
JEL-codes: I11 L32 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2010:i:1:p:111-121

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