 Online Resources and Tools for Digital PRNikolay Vankov ()
Ikonomiceski i Sotsialni Alternativi, 2014, issue 2, 45-55 Abstract: The purpose of this article is to examine and present online resources, tools and opportunities for digital PR. Change in consumer behavior is a major factor for the digitization of business organizations and in particular their public relations, it‘s the driving force - the reason for the total “invasion” of social networks, blogging, microblogging platforms, websites and other resources for Internet communication. The subject of the article are online resources and tools divided into classic, as the website and blog of the organization and the new Web 2.0 tools such as social media Facebook, Google+ and LinkedIn, microblog platform Twitter, RSS (Really Simple Syndication), social bookmarking. The hypothesis that the author checked is that reconcile classical and new tools for PR, the organization can achieve success in the digital space. On the Internet, content is king. For this purpose, the author adopts the following methodology: the essence and characteristics of digital PR, explore online resources for digital PR - classic and new tools, analyze users and their online behavior, draw conclusions about the current state of digital PR and opportunities facing organizations uses various online resources and tools. Keywords: digital PR; content marketing; online communication tools (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2014:i:2:p:45-55 Access Statistics for this article More articles in Ikonomiceski i Sotsialni Alternativi from University of National and World Economy, Sofia, Bulgaria Contact information at EDIRC. |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.