Global Retail Banking Trends: Marketing Perspectives

Galina Mladenova ()
Additional contact information
Galina Mladenova: University of National and World Economy, Sofia, Bulgaria
Authors registered in the RePEc Author Service: Галина Пенчева Младенова

Ikonomiceski i Sotsialni Alternativi, 2015, issue 2, 35-51

Abstract: The aim of the current paper is to analyze the global drivers (technological, regulatory, demographic, social factors) that reshape the retail banking industry and to reveal possible marketing solutions that could help bank man­agement to react adequately to the changing environment. The analysis and conclusions are based on secondary data from a number of global retail banking surveys and other scien­tific publications. The main conclusion is that developing and applying a client-centric model is an effective tool to meet the future challenges.

Keywords: retail; banking; trends (search for similar items in EconPapers)
JEL-codes: J21 M39 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.unwe.bg/uploads/Alternatives/3-Mladenova.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2015:i:2:p:35-51

Access Statistics for this article

More articles in Ikonomiceski i Sotsialni Alternativi from University of National and World Economy, Sofia, Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Vanya Lazarova ().