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Projection of the Profitability of Exchange – Traded Assets for the Accounting for the Behavioral Peculiarities of Investors

Alexander Apostolov ()

Ikonomiceski i Sotsialni Alternativi, 2015, issue 4, 114-145

Abstract: This research study analyzes the basic concepts of behavior finance and its implied model of the economic agent which differs from the ‘homo economicus’ of traditional fi­nance theory. Systematized are the more re­alistic assumptions regarding human decision making which stem from research in cogni­tive psychology and increasingly experimental economics. Defined consequences on capital markets and are presented policies for their mitigation

Keywords: behavioral finance; prospect theory; efficient market hypothesis; rationality; stock exchange; ÑÀÐÌ (search for similar items in EconPapers)
JEL-codes: D03 G15 (search for similar items in EconPapers)
Date: 2015
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