Professional and Economic Transformations in Convergent Media Environment

Svetla Tsankova, Bilyana Tomova, Stella Konstantinova, Martin Ossikovski, Mariya Nikolova, Diana Andreeva, Gergina Mancheva and Ivan Valchanov
Additional contact information
Svetla Tsankova: University of National and World Economy, Sofia, Bulgaria
Bilyana Tomova: University of National and World Economy, Sofia, Bulgaria
Stella Konstantinova: University of National and World Economy, Sofia, Bulgaria
Martin Ossikovski: University of National and World Economy, Sofia, Bulgaria
Mariya Nikolova: University of National and World Economy, Sofia, Bulgaria
Diana Andreeva: University of National and World Economy, Sofia, Bulgaria
Gergina Mancheva: study at University of National and World Economy, Sofia, Bulgaria
Ivan Valchanov: study at University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2016, issue 1, 114-132

Abstract: The text presents the results of a multifac­eted interdisciplinary study carried out in 2014- 2015 by a research team of doctoral students and members of the Department of Media and Public Communications at the University of National and World Economy in Sofia. The study focuses on current changes in media business models, journalistic skills and compe­tencies, media and journalism education pat­terns, genre forms, media style and language, PR techniques and media-related political practice. The authors pay attention to the influ­ence of world and European media standards on economic, professional and political trans­formations in convergent media environment in Bulgaria, but also examine the specific fea­tures of local media markets, journalism, PR and political practice

Keywords: media convergence; economic transformations; professional transformations; traditional media; online media (search for similar items in EconPapers)
JEL-codes: L82 L86 Z10 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.unwe.bg/uploads/Alternatives/9-Kolectiv.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2016:i:1:p:114-132

Access Statistics for this article

More articles in Ikonomiceski i Sotsialni Alternativi from University of National and World Economy, Sofia, Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Vanya Lazarova ().