Genesis and Evolution of Marketing as a Scientific Discipline: Analysis via Google’s tool Ngram Viewer

Hristo Katrandzhiev
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Hristo Katrandzhiev: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2016, issue 2, 110-119

Abstract: The presented paper traces the marketing’s genesis and evolution as an independent sci­entific field. It traces the rise of marketing as a university discipline. The first marketing books within the period 1900-1910 are discussed. The proportions of marketing publications in English, Russian, German, French, and Chinese are ana­lyzed via Google’s Ngram Viewer

Keywords: marketing; evolution; NgramViewer (search for similar items in EconPapers)
JEL-codes: B1 M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2016:i:2:p:110-119

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