Digital Business Transformation

Milanka Slavova ()
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Milanka Slavova: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2016, issue 4, 142-149

Abstract: The purpose of the article is to research dif­ferent approaches for studying the “digital trans­formation of business” phenomenon. The article supports the understanding that digital transfor­mation often leads to destructive innovations which change the competitive environment as a result of the emergence of new dynamically developing companies. However, it creates also opportunities for the business expansion of the existing companies. Digital transformation is an organizational change that arises from the tremendous devel­opment and application of digital technology in business. Possible ways of structuring the pro­cess of change are presented based on the survey of publications by leading researchers and consultant companies. Despite the differ­ences, the predominant position is that success depends on changes in strategy, leadership and organizational culture. The priorities for the digital transformation of the business model, customer relations and business processes depend on the peculiarities of the production and services that firms offer. The article gives examples for digital decisions of companies on the Bulgarian market.

Keywords: digital transformation; destructive innovations; approaches for studying digital transformation (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2016:i:4:p:142-149

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