Marketing – 115

Krum Alexandrov
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Krum Alexandrov: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2017, issue 1, 5-12

Abstract: The study discusses issues related to the emergence and development of marketing, the stages, approaches and paradigms used for marketing activities in the U.S. and Europe. Particular attention is paid to some new marketing theories, developed in European countries as alternatives to marketing-management.

Keywords: marketing; paradigms; new theories (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2017:i:1:p:5-12

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