Opportunities to Improve the Aesthetic Environment of the Tourist Sites

Elenita Velikova ()
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Elenita Velikova: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2017, issue 3, 40-47

Abstract: The following article presents part of the results displayed in the University Research Project on the topic “Research on the European practices in the aestheticism of the tourist sites”. The latter research focuses on the theoretical basis of aestheticism, the advantages of its ap­plication in tourism, the good practices imposed in the European aesthetic area and the main trends, which should be taken into consideration by the Bulgarian entrepreneurs. As a result of the research, specific guidelines for improve­ment in the aesthetic surroundings of the tour­ist sites in our country were drawn. These will substantially improve the competitiveness and the appeal of the sites in accordance with the national requirements and consumer needs.

Keywords: aestheticism; tourist sites; good practices; trends (search for similar items in EconPapers)
JEL-codes: I11 I12 J21 L83 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2017:i:3:p:40-47

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