Self-regulation in Action: Violations of the Ethical Principles in Advertisement and PR and the Need for Changes

Aleksandar Hristov ()
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Aleksandar Hristov: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2017, issue 4, 113-126

Abstract: The main topic of the article is the issues of self-regulation and implementation of ethi­cal principles in advertising and PR in Bulgaria. Following brief theoretical overview, an analy­sis of the malpractices and procedures in the both area implemented by the respective Ethi­cal committees is made. Based on this analysis, the areas with highest frequency of violation are highlighted, which gives the possibility to formu­late conclusions and to outline three strategic proposals for improvement of the practices of self-regulation and the implementation of ethi­cal principles in advertising and PR.

Keywords: self-regulation; ethics; advertising; PR (search for similar items in EconPapers)
JEL-codes: M30 M37 M38 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2017:i:4:p:113-126

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