Business Models of Enterprises in Creative Industries

Vladya Borisova ()
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Vladya Borisova: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2018, issue 2, 20-30

Abstract: The paper studies the nature of enterprises in creative industries as their primary structural links. It develops the specifics of the business with intellectual property by structuring business relationships between representatives of small and medium businesses and business concentrations on the principles of: project structure and horizontal and vertical structural grids. It clarifies the aspectual variety of creative enterprises through their analysis as representatives of small and medium businesses and types, and representatives of large businesses – trans-national corporations and conglomerate structures. It studies the enterprises’ business behavior models employed in the process of manufacturing the creative product such as: the chain worth model; the consumer usability model; the network usability model. It analyzes the business growth models regarding the promotion of the product and its market implementation such as: the partial modification model; the market win-dow model; the image transfer model; the external environment monetarization model.

Keywords: economy of knowledge; creative sector; creative industries; innovational industries; intellectual property; market; product; business models; business with intellectual property; enterprises (search for similar items in EconPapers)
JEL-codes: A20 M21 O3 P42 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2018:i:2:p:20-30

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