The Texts of Business Correspondence

Stoyanka Mitseva ()
Additional contact information
Stoyanka Mitseva: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2018, issue 3, 110-122

Abstract: The article presents the specificity and topical requirements in the creation of texts for business correspondence which is the essential part of business communication in all fields of public, social and economic life. Business cor­respondence is the main and immense volume of work of institutions; the purpose of business correspondence is to establish and strengthen effective business relations – without it busi­ness communication cannot be realized. Last, but not least, there is personal business corre­spondence without which no civilized individual could integrate themselves into society. The author focuses on the peculiarities of business discourse for which the respec­tive business texts are intended, as well as on the specificity of creating the various genre forms of business correspondence. Modern written business communication obeys strict communicative and language laws. The end result of communication depends greatly on the way a business text is comprised, what the style is, the way the information is structured and how the message sounds as a whole. The pragmatic generalization of the author’s ex­perience and theoretical qualification on the issues of business correspondence and com­munication is useful to every modern writer who conducts business and personal corre­spondence. The article has a pragmatic purpose and it is also a synthesized answer to a number of questions that business communicators face.

Keywords: business discourse; specificity of business texts; effectiveness of business correspondence; style of business texts (search for similar items in EconPapers)
JEL-codes: M37 Z13 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.unwe.bg/uploads/Alternatives/9_Alternativi_br_3_2018_BG.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2018:i:3:p:110-122

Access Statistics for this article

More articles in Ikonomiceski i Sotsialni Alternativi from University of National and World Economy, Sofia, Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Vanya Lazarova ().