Adapting a Strategic Scorecard Model for Wholesalers’ Digital Transformation

Bisser Katev
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Bisser Katev: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2018, issue 3, 83-97

Abstract: This article is focused on the digital trans­formation strategy of the trade processes that occur in wholesale. The four directions that support it are being decomposed. A model of a strategy map, based on Kaplan’s and Norton’s BSc, is being proposed. It is focused on the val­ue generated by the information capital. Given the Digital Transformation Strategy, a cascaded balanced scorecard is being created in order to present that strategy and the results of it to lead to a long-term value for wholesalers. The paper claims that the strategy map and the bal­anced scorecard are advanced business pro­cess measurement tools, as they highlight the link between corporate goals and the potential action plan.

Keywords: Digital Transformation; Strategy Map; Cascading Balanced Scorecard; Wholesale (search for similar items in EconPapers)
JEL-codes: L81 M21 O34 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2018:i:3:p:83-97

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