Distribution of Television Products in a Digital Environment

Dimitrina Papagalska
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Dimitrina Papagalska: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2019, issue 1, 20-26

Abstract: This article studies the models for dissemi­nating television products that are possible due to the development of the digital environment. The technological capabilities provided by the digital environment make it possible to better meet mass needs associated with the con­sumption of creative products, which television products certainly are. Modern consumers of creative products want to use them in a certain way at a time and place that they have cho­sen. In practice, the digital environment makes these wishes possible. This article studies in­teractive television as a business model for disseminating television products in a digital environment. Due to the fact that technology advancement gets ahead of legislation in the field of intellectual property, there are a num­ber of unsettled matters, the recent resolution of which is defining for the protection of the economic interests of the participants in the television industry who are intellectual property rights holders.

Keywords: television industry; intellectual property; digital environment; interactive television (search for similar items in EconPapers)
JEL-codes: O33 O34 (search for similar items in EconPapers)
Date: 2019
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