New Business Models for Distribution of the Radio Industry Product via Digital Technology

Hristin Strizhlev
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Hristin Strizhlev: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2019, issue 1, 32-39

Abstract: The current article explores the new busi­ness models for distribution of the product of the radio industry – the radio programme – via digi­tal means. The development of the Internet and technology in this field have and are still having a huge influence on all other media, including the radio itself. The advent of mobile technol­ogy and the ability of mobile telephones/smart­phones, which enable the user to gain access to unlimited content, also influences electronic media and the services they offer. In general, we can say that while the radio is broadcasted, either by cable or a satellite, it can also be available on the Internet and/or on any mobile phone. However, the main priority of all this accessibility is to increase the outcomes of the radio operators and to give them competitive advantages in comparison to other conventional and digital media.

Keywords: radio industry; intellectual property; digital environment; distribution of a radio programme (search for similar items in EconPapers)
JEL-codes: O33 O34 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2019:i:1:p:32-39

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