 Wine Cluster in Bulgaria – Opportunities and PerspectivesGergana Dimitrova Ikonomiceski i Sotsialni Alternativi, 2019, issue 3, 49-63 Abstract: The restructuring of the global wine market and the change in consumer tastes and preferences necessitate the formation of new ways of adapting to the changes of the environment and the competitive positioning of Bulgarian wine producers, which are predominantly micro, small and medium enterprises. There is the establishment of a new type of interrelations and relationships in which competitors compete and combine their competitive advantages in order to achieve a synergy effect from their joint activities and to increase their competitiveness. The application of such practices demonstrates the presence of integration processes in the sector and is compatible with the objectives set in the National Strategy for the Development of Viticulture and Wine Production in the Republic of Bulgaria 2005-2025 (for the realization of Bulgarian wines on domestic and foreign markets). In this regard, the concept of wine clusters is gaining more and more supporters; the purpose of this study is to reveal the efficiency of the integration processes in the sector as an opportunity to exploit its competitive potential and a prerequisite for the construction and functioning of wine clusters. Keywords: wine industry; wine clusters; integration processes; competitiveness (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2019:i:3:p:49-63 Access Statistics for this article More articles in Ikonomiceski i Sotsialni Alternativi from University of National and World Economy, Sofia, Bulgaria Contact information at EDIRC. |
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