Value-Based Pricing Strategy: Results from an Empirical Study for Bulgaria

Tatyana Netseva-Porcheva

Ikonomiceski i Sotsialni Alternativi, 2020, issue 1, 71-82

Abstract: The aim of the present article is to present the results from an empirical study on the use of the value-based pricing strategy by companies operating in Bulgaria. To achieve this goal, research has been done regarding the pricing strategies used by companies operating in Bulgaria with a focus on value-based pricing strategy; the opinion of CEOs/marketing directors/managers, etc. has been surveyed concerning the barriers to the use of the value-based strategy and their attitudes regarding the use of this strategy in the future.

Keywords: value-based pricing strategy; barriers to the use of value-based pricing strategy (search for similar items in EconPapers)
JEL-codes: D47 M39 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2020:i:1:p:71-82

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