Culture and Intercultural Communication in International Business

Simeon Simeonov
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Simeon Simeonov: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2022, issue 1, 95-110

Abstract: Participants in international business are forced to carry out their activities in an environment that is dynamic and unfamiliar to them. The cultural factor has significant influence over their permanent establishment on the international market. It encompasses the existing differences in spoken language, religion, traditions, value systems, ideologies and way of life. Therefore, considerable discrepancies can be expected in business environments when it comes to commonly accepted models of communication, negotiating and decision-making styles. Unfamiliarity with the cultural factor and the peculiarities of intercultural communication can lead to inappropriate costs and failure on the foreign market. The article specifies their nature, significance and practical dimensions in the context of international business.

Keywords: international business; Culture; intercultural communication; intercultural differences (search for similar items in EconPapers)
JEL-codes: F23 F59 F60 L29 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iisabg:y:2022:i:1:p:95-110

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