Application of Management Innovations in Bulgarian Business Organizations

Gergana Koleva
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Gergana Koleva: University of National and World Economy, Sofia, Bulgaria

Ikonomiceski i Sotsialni Alternativi, 2025, issue 4, 62-85

Abstract: The development and use of innovative methods in organizational management and strategic decision-making is a comprehensive process that achieves sustainability in all areas of business. Given the importance of the problem in practice, there has been a rapid increase in the number of publications on this topic. The need for new methods and forms of management of business organizations is the reason for the present study. The generated and analyzed results will help managers and scientists understand and guide organizational processes towards managerial innovation and flexible methods for managing business processes. The research outlines the leading variables and the connection between them within the organizational system, providing clarity on the innovative approaches used in their management. A literary review of the specialized publications on the subject has been made, serving as a basis for establishing the most applied management innovations in business and their implementation in management activities. With this information, a methodological tool has been created for conducting an empirical study among Bulgarian managers of business organizations which serves as a basis for establishing the actually used and necessary innovative methods and management approaches with which business organizations can fit adequately and sustainably into today’s highly dynamic market environment. Based on the conducted research, recommendations are made to managers who have a practical focus and applicability in processes for successfully introducing management innovations.

Keywords: innovative methods in management; current and strategic management; management effectiveness; management decision-making. (search for similar items in EconPapers)
JEL-codes: M1 O1 (search for similar items in EconPapers)
Date: 2025
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