DEVELOPMENT OF THE TOURISM MARKET IN BULGARIA THROUGH DIGITALIZATION IN TOURISM

Darina Georgieva Zvetanova and Boris Georgiev Karageorgiev
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Darina Georgieva Zvetanova: University of National and World Economy, Sofia, Bulgaria
Boris Georgiev Karageorgiev: University of National and World Economy, Sofia, Bulgaria

Innovative Information Technologies for Economy Digitalization (IITED), 2023, issue 1, 42-49

Abstract: In recent years, the tourism market has been increasingly transformed, and innovative technologies, digitization and digital marketing occupy an increasingly key place for the positioning of businesses. An important specificity is the easier operation of the industry with a huge amount of databases, through which it is possible to provide better quality, adequate and fast service to the potential and real users of a tourism product. Innovative technologies and digitization are not just technology, but the way in which they are used to engage the audience, the attractiveness of which is that it constantly enables the expansion of existing markets, but also the discovery of new ones. According to a number of authors, digitization and innovation are of increasing importance, while at the same time the costs of advertising in the digital environment are increasing, which is indicative of its key role in the modern world and the relationship between business and all stakeholders.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iitfed:y:2023:i:1:p:42-49

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