Negative Effects of Automated Moderation Systems: Unjust Account Blocking and the Consequences for Business Online Presence

Vasilena Vasileva
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Vasilena Vasileva: University of National and World Economy, Sofia, Bulgaria

Innovative Information Technologies for Economy Digitalization (IITED), 2024, issue 1, 174-181

Abstract: With the development of social networks and their growing contribution to the digital economy, platforms like Facebook and Instagram play a key role in modern marketing. They provide businesses and content creators with the opportunity to reach millions of users worldwide, while also requiring the maintenance of high standards for safety and responsibility. To achieve this, Meta Group employs automated systems, which do not always correctly assess the available content, leading to numerous profiles, pages, and accounts being unjustly blocked.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:iitfed:y:2024:i:1:p:174-181

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