 Market Orientation of Industrial EnterprisesNikolai Shterev ()
Nauchni trudove, 2010, issue 1, 301-331 Abstract: Creating good marketing skills is essential for the development of industrial business in a dynamic marketing environment and increasing the competition among manufacturers for both: users and resources. Industrial organizations are facing a number of market alternatives and the ability of managers for using market opportunities determine their actual market performance under these changing conditions.The main purpose to be achieved in the research paper is to identify those characteristics of the environment, which determine the level of industrial orientation to market requirements. The degree of market orientation is based on the relationship between environmental factors and management decisions. The research paper studies the following questions: What do market-oriented firms do better than non-market-oriented ones do?; How does market orientation implement in practice?; Which are the indicators for evaluating the level of market orientation?Finally, the paper gives some basic constant and variable factors which bring out a higher or lower degree of market orientation of industrial enterprises in Bulgaria. Date: 2010 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:nwe:natrud:y:2010:i:1:p:301-331 Access Statistics for this article More articles in Nauchni trudove from University of National and World Economy, Sofia, Bulgaria Contact information at EDIRC. |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.